I started volunteering for a counter missionary organization with their social media since 2014. But only in 2018 am I officially appointed the role of Social Media Manager of the organization. My job includes planning, creating and posting updates on the Facebook fanpage, work on Youtube SEO and backlinking to video teachings of the rabbi.
My weekly and monthly goal was to take one video at a time and tweak its title, description and tags to focus on certain keywords for it to rank well both in Youtube and in Google. Besides ranking, the ultimate goal was to increase subscribers, and video views, and – if possible – Youtube revenue. One of my successes was to rank one of the videos as number 3 for the keyword “ephesians 5” as shown in the screenshot.
Besides handling social media, I also take care of content creation for Facebook posts, write quality articles for high Page Rank and Domain Authority for backlinking, and manage their crowdfunding website as well as the fundraising campaign itself.
The video below is a presentation of what I am doing to another Digital Marketing staff for another organization.