I was requested to customize the website using the existing theme, to follow a certain flow of information, designed by the client.
The first page was to capture the website’s visitor’s contact detail through an online heartbeat test. With permission, the contact details are stored in one in an email marketing service account where each visitor is sent a series of valuable information on Respiratory Sinus Arrhythmia and how RSA can help improve cardiac health. A repeated order by the same client was placed for me to write 5 newsletters for the series.
Upon success submission of the heartbeat test, the visitor is then redirected into a page with more information on RSA and an offer to buy inexpensive equipment and coaching. I set up the items sold on the website using WooCommerce, which I installed, and connected the plugin to the email marketing service, MailChimp.